Men's manicure, also known as Man-icure, has fully entered the men's beauty routine and not only for today’s rock stars. Read More

Scrubs are often considered a luxury which is easy to get by without. However, there are many reasons why you should never leave out this beauty ritual, so we have summarised here for you some of the features that make it unique. Read More

Also known as 'blue gold', lavender has infinite qualities, some better known than others. For example, not everyone is aware that as well as having antiseptic, analgesic and bactericidal properties, it is also an excellent mosquito repellent. Lavender, however, is more popularly known for its relaxing, balsamic and balancing nature, which makes it one of the most widely used essential oils in the world of cosmetics, both in skincare and in the field of aromatherapy. Read More

In the 70s and 80s, smokey eyes and colourful make-up were very popular among male rock stars and musicians both on and off stage, but over the last 30 years this trend has been fading away. Today, however, the trend is quickly catching on. Not only social media influencers, artists and star system personalities love make-up, but probably also those who are not so much in the spotlight have decided to embark on a journey into the world of make-up as a means of personal expression. Read More

We always talk about beauty routines for the face, hands and hair, but nobody really talks about how lips also need targeted products. With some small steps and a few products for specific treatments, your lips will be beautiful in an instant! Read More

Over the past year, we have all responded to the call to wash our hands frequently and have changed our habits for society's greater cause. However, we should not forget that the constant use of alcohol-based hand sanitisers has significant effects on our hands’ health. Dermatologists around the world have long pointed out that soap and gel formulations negatively impact the cellular balance of the skin, leading even to dermatitis.

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For the past year, people have been talking about Maskne. The term comes from the combination of mask and acne and it indicates all those skin issues related to the prolonged use of the mask. Not only pimples and blackheads but also redness and general irritations are the leitmotif of Maskne: this is due to the low air circulation on the face and the continuous rubbing of the mask on the skin.

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Who never had a déjà vu from your childhood going back to your grandparents’ home? This is one of the many examples explaining the importance of our sense of smell. Read More

If Generation Z is demanding a more multitasking beauty routine, the beauty world is responding. From the need for all-in-one products comes skinification, a real cross-contamination between skincare and make-up in which "formulas are increasingly similar to serums and face creams, in a continuous hybridization" according to the experts at Mintel and Beautystreams. Read More

Eco-sustainable beauty starts from nature and from all the elements it offers us. Among these elements there is surely grape which, besides the production of wine, is used for the production of high performance cosmetics. Read More