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New trends for pharmaceutical packaging: putting the patient first between practicality and information

Today pharmaceutical packaging is a central aspect in the sale of medicinal products. On the market there are more and more medicines that are likely to be confused with each other because their packaging is too similar in shape, color or labels. For this reason, the study of the design becomes essential to distinguish each pharmaceutical product immediately and unambiguously. The right pharmaceutical packaging, in fact, helps to follow therapies correctly, prevents mistakes in their consumption that sometimes cause serious health problems, and makes the patient more informed and conscious.

Nuove tendenze per il packaging farmaceutico: il paziente al primo posto tra praticità e informazione

Il packaging farmaceutico oggi è un aspetto fondamentale nella vendita di medicinali. In commercio si trovano sempre più farmaci che rischiano di essere confusi tra loro a causa di confezioni troppo simili per forma, colore o etichette. Per questo lo studio e la progettazione grafica diventa indispensabile per distinguere un prodotto farmaceutico in modo immediato e univoco. Il giusto packaging farmaceutico infatti favorisce la corretta adesione ad una terapia, riduce l’incidenza di errori di assunzione, responsabili talvolta di gravi problemi di salute, e rende il paziente più informato e consapevole.

Home Beauty: home care products which respect the environment

In recent years, the adoption of a "green" lifestyle is involving an increasing number of people. This is true not only for skincare or make-up products, but also for home beauty formulations, used for home cleaning as floor and surface cleaners, laundry detergent, anti-scale products and environments and fabrics perfumes.

Foundation: a must have for every woman

It is an element that cannot be missing in every woman's make-up kit because it is the basis of a good makeup: we are talking about foundation, a product available in many colours, textures and formats. Let's discover which are the ideal packaging for your make-up line.
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