TikTok is undoubtedly the social media of the moment, and not just among young people. In just three years the platform has gained 800 million users and statistics show that there has been a real boom in TikTokers, especially since the beginning of 2020. Many consider it to be the social network for lip sync and teenage dancing, but the truth is that the Chinese social network is bringing a lot of new things to the table, including new trends in the world of beauty.
August 11, 2021
The latest makeup trend for summer 2021 comes from TikTok and is called "kissed blush". It is the evolution of the sun-kissed effect achieved with blushes which embrace even the most romantic shades.
In fact, this summer's must-have hues range from orange to pink, peach to apricot and even fuchsia for the more daring of us!
August 4, 2021
The boundary between the food and beauty worlds is no longer so clear-cut: this is confirmed by a study by the Cosmetics Cluster in collaboration with Beautystream and Mintel. The study entitled "The Next Beauty Trends: from food to technology, from skin care to holistic beauty" highlights the new link between these two worlds, strengthened by the arrival of "Superfoods".
July 28, 2021
Men's manicure, also known as Man-icure, has fully entered the men's beauty routine and not only for today’s rock stars.
July 21, 2021
Scrubs are often considered a luxury which is easy to get by without. However, there are many reasons why you should never leave out this beauty ritual, so we have summarised here for you some of the features that make it unique.
July 14, 2021
In the 70s and 80s, smokey eyes and colourful make-up were very popular among male rock stars and musicians both on and off stage, but over the last 30 years this trend has been fading away. Today, however, the trend is quickly catching on. Not only social media influencers, artists and star system personalities love make-up, but probably also those who are not so much in the spotlight have decided to embark on a journey into the world of make-up as a means of personal expression.
June 30, 2021
