Update: The WhatsApp number is temporarily not operational. For information, contact us here.

Customizable packaging solutions for small and large quantities

Makeup containers: how important is the packaging?

Makeup containers: how important is the packaging?

May 29, 2020

By now, in 2020 there are lots of makeup brands. From the most exclusive to the most cheaper: the price of lipstick may vary from 70 to a couple of euros. It's not just that: brands with different core business-fashion, accessories, etc- have started to produce makeup. All these examples have one thing in common: a packaging that strives to catch the eye. Indeed, makeup containers have a key role in that, despite the different levels of popularity of the brand or of the quality of the materials used.

Make up: containers to protect the product

Traditionally, the function of makeup containers has been to protect the product inside, and today it continues to be so. It's about protection from external contamination that can be detrimental and make its properties ineffective. Or, especially in the past, protection from inappropriate hygiene conditions. Stocksmetic, to maintain the product secure and properly kept, has developed items such as the Ice Cream Pump with an air-tight seal. That's perfect for creamy products and it's available in gold, silver, black and white, in a glossy finish or not. 

makeup packaging line

How to keep costumers informed?

Packaging has another important function: consumer protection. A cosmetic product can be launched on the market only if on its label and on its box there is the mandatory information. This information has to be compliant with EC Regulation n. 1223/2009 and they have to be clear and readable. These are the name and address of the person in charge, quantities of the product, origin, batch number of manufacture, shelf life, list of ingredients, special warning, or precautions for use. All this information is mandatory to protect consumer safety. So he's able to choose in awareness and to correctly use the product that he purchased.

customized makeup packaging 

Stocksmetic offer a wide range of labels and boxes that can go with all our make up containers. You can choose between a plastic-coated finish on a white or transparent surface, or between a print on simple paper or chald laid paper for a sophisticated effect. And, above all, all these items are customizable with your graphics and your logos!

Make up containers: between aesthetics and marketing

Hence, a makeup container has to protect the product and to inform the customer. But it has another crucial task: by now it's embedded in marketing strategies. Meaning that containers are developed wisely: firstly they have to convey brand identity and values. For this reason on the shelf of the perfumery store, we can find containers with a playful style, almost remembering a cartoon and containers with a minimal and refined style. For instance the Circus Mascara in a glossy black finish, with applicator and reducer, and with a selection of matching accessories. 

makeup boxes and labels

Moreover, the design of makeup containers has to enthrall the costumer. With its aesthetics, it has to be noticed and it has to stand out among all the other items set out on the shelf.

Stocksmetic lets you totally customize your make up the container: the shape, the cap, and the graphics. The outcome will reflect anything our customer, the brand, want to relay with a unique and exclusive design!

Makeup containers with Stocksmetic Packaging!

Stocksmetic has developed a new collection dedicated entirely to make up containers! The Makeup Line includes a great range of containers that combine practical and sophisticated design. The flaconette are specific for mascara, eyeliner and lipstick and the bottles for foundation and nail polish. Moreover we have two useful makeup bags for carrying eye shadows, face powders and bronzers.

Finally, as to any Stocksmetic items: the whole line is customizable!  

custom cosmetic makeup lines

Visit our website to find out all our containers and all our customization services!And, remember: contact our team if you need any help!