Beauty and Cosmetics

Wellness, understood in the broadest sense of the term, is the new frontier of a different lifestyle: Day SPA, wellness centres, beauty-farm, spa establishments with offers that are continually enriched with proposals aimed at firming, toning, rejuvenating, purifying and detoxifying. It is becoming increasingly common to go to a spa where you can try and buy creams, sera, scrubs and detergents made exclusively for you.

About in 3150 BC in Ancient Egypt we hear for the first time talking about make-up: it was used mostly by men to participate in royal ceremonies. In the course of the 20th century make-up took on new meanings of freedom, rebellion, sensuality and femininity, thanks to great style icons such as Greta Garbo and Marilyn Monroe. Today make-up is experimentation: pop shades, graphs and colors spread like real artistic brushstrokes to express their personality in an original way.