Natural cosmetics: what are they and why use them?

Skin care increasingly involves conscious choices and natural cosmetics are a concrete solution for anyone looking for effective treatments that are also environmentally friendly: made from plant-based ingredients, these products are distinguished by being both particularly delicate and sustainable. In addition to the formulation, another fundamental element is the fact that these products also use sustainable packaging and recyclable solutions such as bottles, jars and cosmetic boxes, which helps reduce the environmental impact and promote a green approach along the entire cosmetics supply chain.

Natural cosmetics and organic cosmetics are not the same thing, even if they are often mistakenly considered synonymous: natural cosmetics are mainly composed of plant-, mineral- or animal-based ingredients and are free from (or contain very few) aggressive chemical substances. In the absence of a clear regulations that precisely establish their composition, the proportion of natural elements can vary significantly from one product to another. These cosmetics exploit the beneficial properties of non-synthetic raw materials, selected for their kindness on the skin and respect for its natural balance. The most popular natural ingredients are:

• Olive oil: rich in antioxidants and vitamin E, to nourish, moisturize and protect the skin, leaving it soft and supple;

• Shea butter: obtained from the seeds of the shea tree, it has emollient, soothing and regenerating properties, perfect for treating dry or irritated skin;

• Beeswax: naturally protective, it creates a barrier on the skin that helps retain moisture and defend it from external agents, while still allowing it to breathe;

• Aloe vera: with powerful soothing and moisturizing properties, for sensitive skin or skin prone to redness;

• Sweet almond oil: known for its delicate nature, it provides deep nourishment and improves skin elasticity, making it suitable even for children;

• Jojoba oil: similar to the skin's natural sebum, it regulates sebum production, moisturizes and has a balancing effect, ideal also for combination or oily skin.

Organic cosmetics, on the other hand, are required to meet more stringent criteria and contain at least 95% natural ingredients, of which a significant portion must be organic and not involve the use of pesticides, chemical fertilizers or GMOs, as required by international standards. These cosmetics exclude the use of:

·       Parabens

·       Silicones

·       Artificial colorants

·       Synthetic fragrances.

For an even more eco-friendly approach, you can choose products that combine natural formulations with sustainable packaging. Stocksmetic offers a variety of eco-friendly packaging solutions to enhance natural and organic cosmetics, which include rPET bottles, which are made of a recycled plastic material that guarantees quality and resistance over time, adapting to the characteristics of each product and reducing the use of virgin plastic.

To identify truly natural products, you must know how to read the label and understand the INCI (International Nomenclature of Cosmetic Ingredients), i.e. the ingredients listed in decreasing order of concentration: the substances contained in greater quantities appear at the top, so, for natural cosmetics, you should see plant-based substances at the top of the INCI.

Another distinctive element is the presence of certifications issued by authoritative bodies such as COSMOS, AIAB or ICEA, which certify compliance with specific standards, in terms of both composition and sustainability: for example, COSMOS certification requires not only a minimum proportion of organic ingredients, but also the application ethical and eco-friendly production processes.

When it comes to makeup and cosmetics, ingredient quality makes a difference—not just in terms of appearance, but also for your skin's daily health. Organic makeup offers a more natural and ethical alternative for those pursuing a conscious beauty routine, combining high ingredient standards with environmental and ethical responsibility. Here are some key reasons to choose organic makeup:

• Skin health: containing natural ingredients and free from potentially irritating chemical substances, organic makeup is more delicate, ideal for sensitive skin or skin subject to allergies;

• Environmental sustainability: the raw materials come from organic farming that respects natural cycles and limits the use of pesticides or chemical fertilizers, to reduce waste and pollution;

• Ethics and care for animals: many organic brands are certified cruelty-free and prioritize transparent supply chains.

Opting for sustainable packaging is a strategic choice that goes beyond simple care for the environment; it also strengthens your brand identity and meets the demands of increasingly ethically conscious consumers. Stocksmetic offers collections designed to enhance the essence of natural and organic cosmetics, combining aesthetics, functionality and sustainability:

·       Green Collection: made with recycled and recyclable materials, this is the ideal solution for skincare and haircare lines that seek to communicate a green message in every detail;

·       Wood Collection: an elegant proposal in natural wood that conveys sophistication and authenticity, maintaining a responsible approach towards the planet's resources.