A fragrance, that has fruity, flowery or musky notes, need a personal and creative packaging which highlights its character and uniqueness. It is interesting to mention Thierry de Baschmakoff, a creative genius in the design of perfume bottles, director of Aesthete, a Parisian design agency working for the world's leading fragrance brands, in order to understand the link between perfumes and packaging.
"The design of a bottle - de Baschmakoff explains - was born long before its contents. It serves to shape the DNA and history of the brand, as well as to express the universe created around the new product, without destroying its predecessors." In the 1980s, the French designer began to collaborate with Bulgari: Thierry de Baschmakoff achieved an international success with the new bottle of "L'eau parfumée au Thé Vert".
From that moment forward, many of the most famous and creative bottles, were created taking cue from his personality: Cartier, Guerlain, Dior, Balenciaga, Lanvin, Kenzo, Givenchy and Balmain, just to name a few.
Must-have perfumes that made the history
There are different fragrances and even some bottles have entered the history of perfumes and left an indelible mark in people's minds. Some of these perfumes are a must-have, fragrances and bottles to have because they are related to a particular story, to famous people or because they made the history breaking the general rules of a classic bottles and becoming synonymous with uniqueness. First of all Chanel n. 5, wanted by Coco Chanel and entered the story also thanks to the famous phrase of the testimonial Marilyn Monroe: "What do I wear in bed? Chanel No. 5, of course."
Besides Coco Chanel who said that "a woman without perfume is a woman without a future", there are also those who think that even a perfume without an impact bottle is not a real perfume, like Thierry de Baschmakoff. This though becomes true if we think of some links between fragrances and bottles that have become great classics like Olivia Cheap & Chic of Moschino, which is an icon of femininity that has been in the market since 1995, or the star of Thierry Mugler that is still making Angel shine in the world of bestsellers, or as well as the vintage corset of Jean Paul Gaultier for the perfume Classique that is a must-have collection. The bottle, personally designed by Gaultier, recalls a seductive female bust wrapped in an elegant and sensual lace corset.
Packaging and Perfumes: a relationship that will never ends
The fragrance world is constantly increasing: there is a growing connection between the world of design and perfumery. Last year, the famous French architect and designer Philippe Starck has launched a new design characterized by minimalist and mysterious notes. Peau de Soie, Peau de Pierre and Peau d' Ailleurs are the protagonists of a unique collection inspired by the artist's childhood memories.
The last release of last month is the one of Hermès: Twilly d'Hermès is the new fragrance of the French maison designed for a younger audience and consumer. In fact, osserving the design of the bottle you can identify the key message: the silk cord that finishes everything is Twilly, the Hermès scarf loved by young women all over the world.
Nowadays the perfumery trend is changing: the designers are offering to the consumer a complete aesthetic and sensory experience go beyond the simple fragrance. For this reason, the packaging of perfumes is becoming very important, trying to stimulate sensations, memories and emotions that want to amaze from the first visual impact.