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Looking for a hair product according to its aroma is one of the reasons why we prefer one shampoo or conditioner over another. Nowadays, even hair styling products are starting to abandon the strong smell which so much characterised hairsprays and fixers to make way for more subtle fragrances: the latest trend in the world of perfumery is hair perfume.
TikTok is undoubtedly the social media of the moment, and not just among young people. In just three years the platform has gained 800 million users and statistics show that there has been a real boom in TikTokers, especially since the beginning of 2020. Many consider it to be the social network for lip sync and teenage dancing, but the truth is that the Chinese social network is bringing a lot of new things to the table, including new trends in the world of beauty.
Fitness is a rapidly expanding trend. More and more cosmetic companies, given the exponential growth of this phenomenon, are moving towards the direction of active beauty: they are creating their own product lines dedicated to sportspeople which amplify and make lasting the training effects. Let's discover the perfect packaging for these product lines.
