For some time now, beauty and wellness have been slowly merging and we are approaching a new concept of beauty which is linked to our psychophysical wellbeing rather than to our outward appearance, we are experiencing a return to our "I" and a search for harmony.
Like every end of the year, we have to sum up the past trends and prepare for upcoming ones, both in terms of products and active ingredients. To assess the situation and, above all, to predict which ingredients will be indispensable, we turned to Trendalytics, a platform that analyses statistics and consumer searches on search engines and social networks to anticipate trends and habits, and we have gathered for you those that the market sees as the stars of 2022.
In the 70s and 80s, smokey eyes and colourful make-up were very popular among male rock stars and musicians both on and off stage, but over the last 30 years this trend has been fading away. Today, however, the trend is quickly catching on. Not only social media influencers, artists and star system personalities love make-up, but probably also those who are not so much in the spotlight have decided to embark on a journey into the world of make-up as a means of personal expression.
Donatella Veroni is a laboratory for research and developement on pharma-cosmetic formulas. Stocksmetic packaging choosen by Donatella Veroni for its cosmetics are Pure Bottle 30ml frosted glass for facial reparing serum; and Heavy Jar 50ml frosted glass for facial cream.
