HOW IMPORTANT ARE GRAPHICHS IN THE CREATION OF EFFECTIVE COSMETIC PACKAGING?

Stocksmetic team knows very well how much important is the cosmetic packaging in the product sales process. We have already talked about the history and evolution of packaging. In this article we want to explain you why the design of cosmetic packaging plays a fundamental role in the promotion and in the sales process of the product.

What are the components that make the design of the packaging so important?

Not only our products, but also the packaging that the consumer buys has to be unique. The differentness factor is so important because:

1. Unique means different from the rest of the market. In this way we are able to catch the consumer's attention;
2. Consumer can only buy that particular product from us, and from no other, if it is unique;
3. The product has to transmit the sensation of uniqueness, so for the consumer is difficult think of something alternative to replace it;
4. We can build a relationship with the customer based on the brand's uniqueness, but also on the uniqueness of the identity of the consumer, thanks to the packaging.

The brand represents a connection between the company and the consumer. In fact, the consumer tries to buy products that have a sense of "familiarity", that transmit to him a sense of "trust". Packaging is so fundamental that it becomes a synonym for brand. Try to think about some iconic products such as the Coca-Cola bottle, the Chanel No. 5 package, the Heinz ketchup bottle, or the Tiffany Blue Box.

The peculitaruty of graphics in the invention of cosmetic packaging

There are several components that make these packagings different from the others: for example, thinking about the red color of Coca-Cola, the association with the brand is immediate. The details of the packagings are not casual but are always the result of a continuous and detailed study that allows the consumers to recognize the product immediately, because it is unique and different from others.

Graphics, interpreted in the widest sense of visual design, are an important aspect that can encourage the companies to create an exclusive product, different from others. Labels, stickers, seals and packs are all solutions that help making a product unique, highlighting its character and its peculiarities. Like in every aspect of the design, you do not have to exaggerate: using too many elements in your packaging can make the product ambiguous or confused, so sometimes is useful remind the motto "less is more" for the model of our products. We need to focus into few, but essential, elements that make our product unique, while remaining faithful to the original brand. With this, we do not meant that the graphic should be simple, but on the contrary it has to be the result of a long research work.

What do you have to do to make a successful cosmetic packaging?

We've made some examples of packaging that have become iconic. But what are the characteristics of successful packaging?

1. It has to be well visible and identifiable, while remaining consistent with the brand;
2. It must make its content clear;
3. Packaging must keep the characteristics of the product invariable;
4. It has to provide clear and direct information about the product;
5. It must be practical and easy to facilitate interaction with the consumer. In case of cosmetic packaging products we can differentiate between packages extremely simple to carry and others that are more conform for domestic use;
6. Packaging is an additional element of the end product experience. The choice of functional cosmetic packaging contributes to the final gratification of the consumer.

Stocksmetic team knows the importance of offering to customers cosmetic packaging and perfume containers with a detailed and sophisticated design. We do not only offer products tailored to every need, from the Fragrance line to Skincare line, but we also offer the ability to customize Stocksmetic products thanks to the partnership with Pierre Serigrafia. If you are interested in our products, and you are thinking to buy them, please also look at the article "how to choose the most suitable perfume bottles for each brand" that can help you with the choice. Follow us on Stocksmetic to be always informed in the latest products our brand offers to its customers.