Olfactory marketing is a special branch of sensory marketing that studies and uses the enormous potential of fragrances as a form of communication: it is based mainly on the memory and use of particular ambient fragrances designed with the aim of awakening emotions in people, acting positively on mood and thus influencing the purchasing behaviour of customers.
Men's cosmetic products for men are in a strong and continuous expansion and companies in the sector are reacting with appropriate formulations adapted to this new trend. Thanks to our packaging, anyone who wants to enter the male cosmetic market can create their own line from scratch.
When one thinks of perfume art, France immediately comes to mind, which boasts a centuries-old tradition in this field: but few people know that the introduction of it was an Italian named Renato Bianco.
Home fragrances are perfect and useful to make the place where you live unique, they can be different in each room or according to seasons. Fragrances strongly appeared in big stores and shops too, thanks to the increasingly popular tendency to create sensory experiences for consumers.
Well-being, in the broadest sense of the word, is the new frontier of a new lifestyle: Day spas, health clubs, beauty centers and spas provide offers that continually improve with suggestions for firming, toning, rejuvenating, purifying and detoxifying.
The italian cosmetic market is raising fastly, in particular abroad, where Made in Italy is awarded and sought after. A research conducted by the Centro Studi di Cosmetica Italia shown that there was an increase of +5% compared to 2016 in the value of Italian production and +9% on foreign sales. The italian beauty market nowadays has a value of about 10 billion euros.
