It is a delicate and timeless fragrance: we are talking about Cologne Water, the essence that has been used by men and women all over the world for more than 300 years. The creator of this unique fragrance is an Italian perfumer, Giovanni Maria Farina.
February 4, 2019
The forecasts announced in the report of "World Cosmetics Market Opportunities and Forecasts 2014-2022" underline that the growth of the Make-up sector will be unstoppable in the next three years, resulting one of the most purchased categories (+18%) globally of the entire beauty market.
But what kind of make-up products will be the most popular in 2019? Here are 5 cosmetics that will not be missing in every woman's beauty bag.
January 30, 2019
Packaging is an essential element of marketing strategies because it's the touchpoint with the product. Its design and characteristics must be continually innovated in order to satisfy consumers' needs and tastes.
January 29, 2019
Vegan cosmetics are the trend of the moment: they are formulations based on ingredients of vegetable origin and not tested on animals that an increasing number of consumers choose following the adoption of a vegan lifestyle.
January 14, 2019
Provence is the region of France that has the most appreciated essences in the world: here are cultivated many varieties of flowers, whose odors are used in the most important French fragrances. In these areas Jacques Polge - one of the most famous noses in the world - grew up among the cyclamen and lavender scent and learned the noble art of perfumery.
December 13, 2018
Korean cosmetics are the trend of the moment: a business that in 2020 will reach over 3 billion dollars according to estimates by Euromonitor. The success of these products comes mainly from 3 aspects: technological innovation, naturalness and the use of attractive and special packaging.
December 4, 2018
