TikTok is undoubtedly the social media of the moment, and not just among young people. In just three years the platform has gained 800 million users and statistics show that there has been a real boom in TikTokers, especially since the beginning of 2020. Many consider it to be the social network for lip sync and teenage dancing, but the truth is that the Chinese social network is bringing a lot of new things to the table, including new trends in the world of beauty.
If YouTube has spawned the biggest makeup influencers thanks to their tutorial videos, TikTok is launching skinfluencers, skincare gurus who, unlike their YouTubers predecessors, aren't afraid to tell like it is, even when they don't like a product or don't feel happy about it.
"Skinfluencers are a specific category of a beauty influencer, so a skinfluencer is a beauty influencer, while a beauty influencer is not necessarily a skinfluencer," says Valeria Arizzi, blogger and Instagram influencer who was the first in Italy to share skincare advice on her TikTok profile (@cocolavieenrose). These creators in fact dedicate themselves exclusively to creating content regarding skincare. One of their strengths is their transparency, and it's because of this key feature that they gain not only followers but also credibility. In fact, skinfluencers have no filters when it comes to saying what they think and they don't create positive reviews just to make money. If they don't like a product, they say so knowing that people also want to hear what they don't like.
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