THE LATEST TRENDS IN MALE COSMESIS: COSMETIC PACKAGING FOR MAN

"It is better to be beautiful than to be good. But... it's better to be good than to be ugly", says Dorian Gray.  In a world focusing on fleeting ideals of beauty and commodification of images, his words and his obsessive search for immortal beauty and eternal youth have a considerable effect still today. 

In recent years, attention to physical aspect and beauty care has begun to attract not only female, but also male gender, which previously was completely disinterested in aesthetic perfection. This new behaviour triggered the development of an entirely male beauty routine. We already dealt with this topic in a previous article, Grooming: the new male cosmetic trend.

Male Cosmesis and the new full beard look.

The recent full beard look has certainly facilitated this new sensitivity by men for body care. In fact, a fake neglected long beard arouses a certain charm. It's a real success on catwalks, fashion magazines and influencer profiles.

The Full beard look recalls the Hipster style. We're talking about a style which develops in the 1940s, when the white Americans started to imitate lifestyle and way of dressing of African-American jazz musicians. The full beard look is anything but shabby, it in reality needs careful details and stands out for a rather vintage trend and a passion for all that is artistic and eccentric. Moreover, its meaning can often be broader, also including the lifestyle of a man, who is keen on travel, expedition and adventure.

First cosmetic lines for men

Therefore, the male cosmetic business immediately gave an answer to these new tastes, marked by the meticulousness of details. So, the market has committed to satisfying all needs of those men fascinated by the full beard look and lifestyle. Consequently, several blogs started to give advice about the best way to treat male skin and beard. At the same time, many brands began to create their first cosmetic lines for men, sponsored by different celebrities.

This trend of hipster style was the cause of new barber shops' opening as well. As a result, the profession of barber has gained importance once again. This is a figure capable of giving relax moments during thinning and brushing treatments.

Male Cosmesis: the male beauty routine revolution.

The 2018's decrease in sales of classic cosmetic products was widely compensated by a sort of revolution of the male beauty routine, characterized by the strong rise of interest in skin and beard care products.

Season after season men's beauty case has been enriched with ever more innovative and targeted treatments, to such a point that now it's not just women who fill their bags with cosmetic products! A man, who wants to accentuate his own beauty and charm, strives to minimize the effects of dehydration and aging. Thus, the tools that the actual cosmetic market can offer are anti-aging creams, moisturizers and gels with hyaluronic acid. Despite the thicker and more resistant skin, also men can normally use energizing gel-creams, scrubs and facial masks to purify and eliminate every sign of stress and pollution. Moreover, among cosmetics products, men buy great serums with fast absorption that give softness and strength to the skin face.

Given the recent growth of this sector, different companies have also dedicated themselves to the make-up sector, by creating male product lines. The developed cosmetics have the purpose of covering and hiding skin imperfections and bags under the eyes, like concealers for instance.

Trends of cosmetic packaging market.

It has already been proven several times that e-commerce purchases depend on the following factors: price, assortment, quality, speed, honesty and reliability.

In addition to these factors, sustainability has become an essential feature for many consumers. Consequently, Green now is an important theme also for the cosmetic business. 

The consumer is increasingly looking for eco-friendly product. So, in order to cope with the sustainability requirements, the cosmetic market provides the following types of packaging:

• packaging made of recycled plastic;
• PET loop plastic packaging, a polyester plastic obtained with technologic tools that can divide plastic from fossil fuels;
• packaging in glass and wood, processed by glassmakers and specialised suppliers.

Stocksmetic and its cosmetics packaging line for man.

Stocksmetic packaging was designed by professionals with a huge background in skincare, fragrance and pharmaceutical sectors. We are one of the first online shops able to offer the client a refined packaging. What's more, we have a large selection of items that you can combine with a wide range of interchangeable accessories.

In a highly competitive market such as that of cosmetics and perfumes lines, the Stocksmetic team is conscious of the importance of packaging: in fact, it's a full-fledged business card for each product, influencing the consumer's choice. For these reasons, Stocksmetic produces packaging with high quality materials and a refined design. 

The most suitable cosmetic packaging line for man.

Stocksmetic containers and accessories are subdivided into four categories on the website: Skincare line, designed for cosmetic packaging, Fragrance line, studied for perfume packaging, Pharma line, created especially for pharmaceutical packaging and Home Fragrance line, in which you can find packaging for ambient scents.

In summary, Stocksmetic satisfies every customer need by providing a wide range of Bottles and Jars  for each product line. If you want a completely exclusive and customized packaging, check out the section of Labels and Boxes on our website.

The Stocksmetic Packaging professionals take care of men, who are keen on cosmetics. In fact, among all the types of cosmetic packaging, there are also the Barber Shop collection, specifically designed for beard and hair care products. This line includes plastic and glass bottles, perfect for shampoo, hair conditioner and pre-shave oil, but also glass and aluminium jars, suitable in particular for waxes.

The surprises aren't over yet! Stocksmetic collections for men are generally coloured in elegant masculine shades. Some examples? Take a look to the Blue cosmetics Line, for instance, which consists of blue semi-transparent bottles and jars with a fresh and sophisticated design.  We have also the Black cosmetics Line, a total black opaque packaging with bottles and jars for an exclusive and appealing design.

Have you already found the most suitable packaging for you? The Stocksmetic team is always updated on new trends, that's why we can satisfy all customer wishes.