ITALIAN COSMETIC MARKET TRENDS
The italian cosmetic market is raising fastly, in particular abroad, where Made in Italy is awarded and sought after. A research conducted by the Centro Studi di Cosmetica Italia shown that there was an increase of +5% compared to 2016 in the value of Italian production and +9% on foreign sales. The italian beauty market nowadays has a value of about 10 billion euros.
Compared with the perfumeries, pharmacies and large retail outlets, that suffer a slight setback, the small single branded stores and the online stores are increasing rapidly in purchasing trends.
Talking about the female consumers, skin care is the leading sector, in fact facial and body care products are a must in the beauty routines while males continue to prefer perfumes as their main beauty puchase. On the other hand millenials want something unique and creative to express their individuality in the best way possible; unisex products are more oriented towards an adult cosmetics market.
Green cosmetics: biological and eco-sustainable products, from natural ingredients to manufacturing processes
Nowadays all the markets are becoming sustainable and recyclable, from food to design and fashion sector. For this reason also the beauty world is turning to be eco-friendly; in fact, the green cosmetic is one of the most important market trends: people are looking for sustainable cosmetics, both regarding the composition, with natural ingredients, and regarding the brand's corporate policy.
The most recent estimates indicate that the revenues of organic and green cosmetics companies are around 950 billion, a value that represents about 9% of the entire turnover of the beauty industry in Italy.
Companies are now encouraged to offer a line of effective products that are in total harmony with the environment in order to adapt to the new market trend: for this reason producers have to look for new natural resources to use instead of the traditional ones.
It is important that the green policy is not related only with the product, but also involve the context of the product, like the packaging that has to guarantee safety and trasparency.
Beauty Influencer: beauty care tips only with a click
The arrival of bloggers, influencers and industry profession on the social network has made the beauty world easy and fun; in fact, they promote the world of make-up with tips and advices for every type of skin. This is why nowadays people ask for simple and functional products but with an high quality standard, which allow to recreate the look seen on screen in a few moves and with few products, better if multifunctional.
The search for the highest quality is becoming increasingly important: products that eliminate all imperfections are required to obtain a naturally luminous and radiant effect. So we want to focus on the base of the make-up, to guarantee an incredible and impeccable result also for the those who are not very expert. Besides the ingredients and the composition of the product, techonological and scientific research wants to concentrate also on the ergonomics of packaging, containers and applicators, that have to meet the customer needs and have to allow a professional use.
Asian market: love for Made in Italy
Cosmetics world wants to focus on the Orient: Korea and Japan are an inspirating market for Italian cosmetic manufacturers and in the meantime constituite a large market for Made in Italy. Korea has been for a long time an innovative market while Japan is a new entry that offers more classic, unisex and performing products. Mixing the two countries, Italian manufacturers want to propose a new style, combining Western tradition with Oriental inspirations, experimenting and innovating effective cosmetic products.
Fabio Rossello, president of Cosmetica Italia, comments the increasing demand from Asian market for Made in Italy products. "The cosmetics offer in Italy confirms its competitiveness at all levels of the product category, with specific attention to perfumes, make-up and specific products for the body". The Made in Italy is very diffuse in Orient, in fact Asian buy in general creams, serums, perfumes and make-up, but these are not the only things they love about Italian market; surprisingly is increasing the demand for oral hygiene products. The Asian market with Japan, Korea, Thailand, but also India and the Philippines is very attentive to catch the most recent trends in the market, and abroad Italian products are seen as innovative and elegant, thus representing a new investment occasion for manufacturers of cosmetics in Italy.
From the product to the packaging, everyone wants to personalize everything
The value and quality of the major players in the cosmetics industry today are given for certain by consumers; the respect of the regulations in vigor, the refinement of the compositions of the products, above all as far as green cosmetics are concerned, are characteristics that are not questioned. By contrast, what people today ask to the companies is to take more care to the communicational and aesthetic aspects of the product and packaging.
The customization trend has also included the largest companies in the world of cosmetics, which have tailored the several formulations to the needs of their target audience, but have also thought packs and graphics ad hoc for every product. In the packaging industry, it is becoming more and more important the personalization of products and packages with unique and recognizable graphics; this is because they transmit a sense of care and quality of the product and they communicate a further research work, to satisfy 360 degrees the consumer needs.
The goal because Stocksmetic was born is to customize the packaging of its customers and differentiate it from others in order to communicate identity, quality and values of companies and individuals. In our website you can choose among a wide range of Fragrance, Skin Care, Pharma, Home Fragrance and Make-up lines, which offer mini and standard size in different containers, like plastic, aluminium or glass bottles or jars. You can create your own product line in a very simple and practical way, combining bottles, vases and accessories with a sophisticated design.
Moreover, thanks to our boxes and labels section you can put your logo or graphics to your product packages, to make them elegant and unique.
