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CBD in cosmetics for the beauty of face and body

According to some testimonies, the sails and ropes of Columbus' Caravels were made of hemp fiber, just like the paper on which the Declaration of Independence of the United States of America was signed. The merit of hemp, however, is not only to have been present in some of the most important events of human history, but also to be rich in cannabinoids such as CBD, an active ingredient with no psychoactive effects, but highly amazing in terms of benefits for the skin. Compared to sativa cannabis, in fact, CBD has a very low THC content, which compensates, however, with anti-inflammatory, anti-aging and emollient properties. No surprise that CBD-Beauty is now a growing phenomenon worldwide, which could reach a value of 3.09 billion dollars by 2024. The future of beauty? Maybe. Certainly, it's an ingredient that needs to be known down to the last detail.

The ally against impurities: activated charcoal

Until recently it was common to associate charcoal with supplements and treatments for the stomach and intestines, but over the last couple of years it has become increasingly popular in more everyday consumer goods such as toothpastes, and the beauty world has found an excellent ally for new effective and natural cosmetic products.

The beauty ingredients of 2022

Like every end of the year, we have to sum up the past trends and prepare for upcoming ones, both in terms of products and active ingredients. To assess the situation and, above all, to predict which ingredients will be indispensable, we turned to Trendalytics, a platform that analyses statistics and consumer searches on search engines and social networks to anticipate trends and habits, and we have gathered for you those that the market sees as the stars of 2022.

Influencer marketing: a good reason to create your own make-up collection!

Social media have become a fixed part of our daily routine. In fact, modern society revolves around this core group of videos, photos, advertisements, tutorials, sponsorships and so on. Consequently, all market sectors are getting closer and closer to influencer marketing. Beauty influencers have always had a huge following: they test products first, review them, give advice, create make-up tutorials and thus gain great trust.  They manage to create a very close bond with their 'viewers' who follow them and interact with them continuously. In addition to reviewing the cosmetic formulations themselves, beauty influencers give their personal opinion on the entire final product, also assessing the packaging and its appearance.
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