Beauty packaging trends 2023: find them out with Stocksmetic!
Inclusivity in any sense
In every field is making its way the concept of inclusivity. This year more than ever this value will invest also beauty, with packagings that aim to be accessible and inclusive for everybody. Values inspired from the post-pandemic mentality and translated from brands that give more and more space to cultures and individual realities.
The refuse of the traditional concept of "normal" is part of the 2023 beauty packaging trends. This is translated in inclusive packagings, easy to hold and open, and that communicate their goal also through touch, sound and smell. An ageing population, as well as consumers with mobility problems, everybody will have access to the beauty world.
Also cultural inclusivity will influence the evolution of beauty packaging. To be inspired from the past and from the different cultures, that 2023 is committed to valorize, is one of the trends that will guide us this year. We'll see as protagonists packagings inspired from memories, origins and traditions, which will be precious sources for ideas and decorative elements. Learn to appreciate knowledge and history of various community, without making cultural appropriation. History of material and their lived will take a key role, joining a great commitment toward sustainability. So, to guarantee accessible packagings that work for everybody, pack design wont be developed only by "able" minds from a "dominant culture", but from the direct collaboration with different consumers. This happens through the crowdsourcing: a new model of development design, where the evolution of a project comes collectively between outside people and the company.
Reassuring shapes and colors
Next to an inclusive design, the post-pandemic mentality has inspired also other values, such as self-care. Culture Care puts in first place the psycho-physical wellness than work, and rewards products and experiences focused on the care of themselves, of others and of the planet.
How does culture care influence the beauty packaging and its 2023 trends? Emma Grace Bailey explains it: "the packaging will be smooth and round-shaped, to communicate calmness and tranquillity when touched. Spherical shapes will be protagonists. We'll find them in the hooped handles, rounded hoods and in the decorative patterns, to recreate the sensation of being in a bubble and a sense of connection between the costumers". Added to this are tactile and sensorial textures, such as suede or velvety-matte effect.
Along with this love for relax and tranquillity, it doesn't lack a touch of vibrancy and strength, transmitted by the Pantone color of the year: Viva Magenta 18-1750. Shade of red whose exuberance express energy, boldness and optimism. Able to galvanize our strength and ready to write a new story, enough to talk of Magentaverse.
Packagings do talk ... literally!
2023 packagings will talk to us more and more, and they will do that through scannable technology. Technologies integrated already in packs and so in our daily-life apart, such as QR code or NFC tags, this year we find an innovation on the market. We are talking about NaviLens. This concept allows to scan through your smartphone a specific code integrated in the packaging of the product, and to receive informations about allergens, ingredients and recycling of each particular product. But there's more! NaviLens even allows to receive these data as audio and with high contrast colors, making the whole thing more accessible also to non-sighted or low vision customers.
But other than the theme of inclusivity, this new type of "talking" packaging will lead the costumers to a higher level of information and authentication. Digital technologies will give information about alteration indicators, in order to guarantee authenticity of the product, and about the environmental life cycle of the components. In this way, these technologies will allow to satisfy the increasing traceability and transparency demand from the client, and to contribute to create more conscious buying habits.
Health protection packagings
Health protection technologies will assume a fundamental importance in packaging trends 2023. Aspects such as temperature, oxygen, light exposition, must be maintained under control since they have a huge impact on the formulas of cosmetics. In fact, these aspects can make these formulas unstable and often dangerous to use. Things will go beyond the supervision of traditional informations and expiry date. Tools such as photoprotector materials will be a must-have for beauty packagings, as well as new technologies and certifications helped by science, to offer a greater serenity to the costumers and protecting their health.
A new mentality spread in the last few years, called "value for money", helps to improve this tendency. This mindset is very careful to the cost-benefit ratio and will increase a most advanced technologies and new material demand, that guarantee health protection and reduction of waste. 2023 will be followed by a greater and stricter focus on the safety of the products.
Stocksmetic: customize your packaging!
In 2023 to design a beauty packaging wont be easy, but don't worry! Now that you know all the tips to follow and with the help and the materials available on Stocksmetic, you'll be able to create high quality and trendy packagings for your products. And more! Find out our new screen printing service with which is now possible to completely customize your packagings in a few simple clicks, you can choose one or two color screen printing as well as select the Pantone® costume or colors among 17 choices. Go to the page Full Packaging to customize our best-selling jars and bottles and find out about our clean and simple boxes for beauty products. What are you waiting for? Create a unique packaging that best expresses the values of your brand with Stocksmetic.
