Beauty and Cosmetics

Skincare for the soul: holistic beauty

For some time now, beauty and wellness have been slowly merging and we are approaching a new concept of beauty which is linked to our psychophysical wellbeing rather than to our outward appearance, we are experiencing a return to our "I" and a search for harmony.

It’s already spring with our perfumes for environments: discover the collections

After spending a long and cold winter, the Italians begin to see the first pleasant days of spring. Even the most slippers need to get away from home life for a period of time and breathe in the scents of environment of the new spring season.

We are talking about a season that brings man closer to nature: the desire to go out and to be outdoors is becoming stronger and stronger. We all lack moments of leisure and relaxation in the open like a walk in the countryside, sitting on a bench and hearing the chirping of many birds, or a weekend out of town until the real contact with soil and plants.

According to several scientific studies, often doing physical activity outdoors as long walks of about half an hour a day in a park and socializing with new people improves life expectancy and improves good mood. Lately, we have spent much of our time inside our home because of the lockdown and, for this, we must resume contact with the nature of the past and its wonderful scents.

Men's beauty routine

The beauty world is becoming more and more inclusive, the focus is no longer on gender but on the individual, without prejudice or predefined social patterns, and cosmetic brands are aware of this.

2022 Make-up trends

If the nude look was the star of 2021, this year we will see make-up as a real form of personal expression, both artistic and aesthetic, where we will find overlapping textures and colours ranging from the most delicate pastel shades to the boldest nuances! Following the guidelines of Armocromy, which assigns each of us the colours that suit us best, 2022 will be a golden year for make-up.
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