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According to some testimonies, the sails and ropes of Columbus' Caravels were made of hemp fiber, just like the paper on which the Declaration of Independence of the United States of America was signed. The merit of hemp, however, is not only to have been present in some of the most important events of human history, but also to be rich in cannabinoids such as CBD, an active ingredient with no psychoactive effects, but highly amazing in terms of benefits for the skin. Compared to sativa cannabis, in fact, CBD has a very low THC content, which compensates, however, with anti-inflammatory, anti-aging and emollient properties. No surprise that CBD-Beauty is now a growing phenomenon worldwide, which could reach a value of 3.09 billion dollars by 2024. The future of beauty? Maybe. Certainly, it's an ingredient that needs to be known down to the last detail.

Until recently it was common to associate charcoal with supplements and treatments for the stomach and intestines, but over the last couple of years it has become increasingly popular in more everyday consumer goods such as toothpastes, and the beauty world has found an excellent ally for new effective and natural cosmetic products.

Like every end of the year, we have to sum up the past trends and prepare for upcoming ones, both in terms of products and active ingredients. To assess the situation and, above all, to predict which ingredients will be indispensable, we turned to Trendalytics, a platform that analyses statistics and consumer searches on search engines and social networks to anticipate trends and habits, and we have gathered for you those that the market sees as the stars of 2022.

"Inclusivity" is a term we have been hearing more and more often lately - just think of the "Black Lives Matter" movement - and it is slowly entering the beauty lexicon as well.

How many hours do we spend in front of the computer? How much time do we spend in front of our smartphones between social networks and search engines? Not everyone knows that the blue light from these devices can, in the long run, be harmful to the face.

Winter is fast approaching and one cannot but imagine a lit fireplace, hot chocolate and a good read: indeed a very pleasant picture. However, the change of season can also be a "shock" for the skin, which is put to the test by the increasingly sudden drop in temperature.