Skinification: the new beauty trend
If Generation Z is demanding a more multitasking beauty routine, the beauty world is responding. From the need for all-in-one products comes skinification, a real cross-contamination between skincare and make-up in which "formulas are increasingly similar to serums and face creams, in a continuous hybridization" according to the experts at Mintel and Beautystreams.
May 25, 2021
