Sustainable cosmetics packaging: the smart green choice

In recent years, the cosmetics industry has embraced an increasingly green approach, responding to the growing sensitivity of consumers towards ecological issues. A key element of this transformation is the use of sustainable cosmetics packaging, designed to reduce environmental impact and encourage more responsible behavior.

The term sustainable refers to the materials and processes throughout the entire life cycle of the packaging, implying the use of recycled or recyclable materials, minimizing waste during production and with a design that makes it easily disposed of or reused.

Packaging can be considered sustainable if:

·       it is safe for the environment throughout its life cycle;

·       it is produced, distributed and recycled using renewable energy and clean technologies;

·       it is designed to optimize the use of energy and raw materials.

In the search for sustainable packaging solutions, the cosmetics industry is exploring different eco-friendly materials, and the most commonly used include:

• Glass - fully recyclable and reusable, glass is a popular choice for cosmetic containers, ideal for protecting product formulations;
• Paper and cardboard - derived from renewable sources and easily recyclable, these are used for secondary packaging such as boxes and packs, as well as for some types of primary packaging;
• Bioplastics - materials such as Green PE, derived from sugar cane, are a renewable alternative to traditional plastics;
• Recycled plastic (r-PET) - obtained from the recycling of PET, it allows to limit the production of new plastic and promote the circularity of materials.

R-PET bottles are one of the most effective sustainable cosmetic packaging solutions: r-PET (Recycled Polyethylene Terephthalate) is a plastic obtained from the mechanical recycling of PET, commonly used to produce bottles and containers; this process reduces both plastic waste and carbon emissions, thus optimizing the use of resources. In terms of performance, r-PET bottles offer the same quality and resistance as traditional PET, ensuring maximum product protection. They are also fully recyclable, which promotes the circular economy and encourages more sustainable consumption.

Stocksmetic has embraced sustainability through its Green Collection, offering a line of bottles made of r-PET or Green PE, whose versatility and innovative design make them increasingly in demand in the cosmetics sector for products such as micellar water, toners and facial cleansers. Stocksmetic also offers customization, including screen printing for cosmetics in one or two colors, available in 17 recommended shades or a specific custom Pantone, ensuring a distinctive brand image.

Stocksmetic sustainable cosmetics packaging is the ideal solution to the growing demand for eco-friendly products, while maintaining superior quality, design and functionality.