Influencer marketing: a good reason to create your own make-up collection!
Social media have become a fixed part of our daily routine. In fact, modern society revolves around this core group of videos, photos, advertisements, tutorials, sponsorships and so on. Consequently, all market sectors are getting closer and closer to influencer marketing. More specifically, it is a type of marketing that involves influencers, i.e. people known to the community, in promotional and advertising campaigns in order to reach as many users as possible. One of the first sectors that started riding this wave was the beauty industry. Indeed, many brands of the make-up industry started to turn to famous content creators in order to sponsor their new make-up collection.
Beauty influencers have always had a huge following: they test products first, review them, give advice, create make-up tutorials and thus gain great trust. They manage to create a very close bond with their 'viewers' who follow them and interact with them continuously. In addition to reviewing the cosmetic formulations themselves, beauty influencers give their personal opinion on the entire final product, also assessing the packaging and its appearance.
Find out how to make your own make-up collection with Stocksmetic
As described in a previous article, it is essential for a brand that its packaging has a strong visual impact on consumers. For this reason, the aesthetics of the packaging must be carefully considered, as it is the key element to effectively attract the attention of customers. This detail becomes even more relevant when the brand needs to stand out in a market saturated with competitors such as the make-up market. In this case, the basic ingredients you need to survive are few: trendy packaging, high quality materials and elegant designs. Fortunately, Stocksmetic is here to help you! On our website you will find a wide range of containers suitable for any need and ideal for any cosmetic formulation...and that’s not all! You can also complete your make-up collection and make it exclusive thanks to various customisation services!
Make-up collection composed of flaconette
Mascaras, lip glosses, eyeliners, bronzers, eyeshadows... Your different needs will be satisfied with the Stocksmetic make-up line. If you want to be on trend, and realise a practical contouring collection, our Glam Chubby black glossy will be the perfect solution for you! What's more, you'll find the necessary accessories to complete your fashionable packaging on the same product sheet.
… Of bottles
In the bottles section you will be able to find containers suitable for liquid cosmetic formulas. You will have the possibility to choose among different shapes, finishes and designs: from the Bottle Luxe 30 ml in frosted glass, a resistant product with elegant lines combined with a shiny gold dropper, to the Bottle Circus 10 ml, a practical and fine packaging, ideal for nail polish. You can also select our airless bottles, perfect for containing foundations or concealers!
… And finally, of jars!
There is also a section dedicated to more compact or powder cosmetic lines. You will find a wide assortment of jars to choose from. For example, the elegant Pure jar 200 ml in clear glass is ideal for storing creams, scrubs or even pigments. In addition, you'll find unique matching accessories, such as the glossy silver cap.
Complete your make-up collection with our customization services!
Once you have selected your favourite packaging, you have the opportunity to make it exclusive thanks to Stocksmetic customization services. The process is very simple, actually all the necessary steps can be activated with just a few clicks online on our website. Create your own personalised packaging and choose the best boxes provided by Stocksmetic, i.e. varnished and plastic coated cardboard boxes available in glossy, matte or soft-touch finish, four-color or hot foil printed, with internal reinforcement to better protect glass containers.
There is also a screen printing service that can be performed directly on glass and plastic bottles and jars in different finishes: transparent matt, satin and varnished, with one of the 17 colours available, of which 3 are metallic - gold, silver and bronze. Choose what you prefer and make your brand unique and recognisable. If you do so, the beauty influencers of the moment will notice your brand and will be glad to sponsor it!
Visit our world and choose the most suitable solutions for your cosmetic formulas: high quality materials, elegant designs and trendy products will make your make-up collection special and recognizable!
