Nowadays, in the world of cosmetics, there is more and more talk about clean beauty, but not everyone knows what it is. Clean beauty refers to a philosophy of 'clean', ethical and responsible beauty, where the focus is on 'less is more'. Born from the idea that ingredients of dubious origin can often be found in cosmetics, Clean Beauty is a commitment to say no to unwanted ingredients.

This new approach to beauty does not automatically translate into only 100% organic or natural ingredients. Even though some brands have still decided to focus on the exclusive use of ingredients of organic origin, the concept of clean beauty is really a new way of dealing with consumers.

There is therefore no single way to be clean, for some companies it also means avoiding ingredients that penalise the environment and therefore focusing on vegan, organic, recycled or locally sourced active ingredients. Certainly, however, the common element is a commitment to transparency and traceability in terms of both the ingredients used and the production chain, based on authenticity and the desire to make a difference. 

More responsible packaging with Stocksmetic

An important part of clean beauty is packaging: companies that want to change the way they present themselves to consumers and the planet are trying to have an eye on this aspect as well. Stocksmetic Packaging has created the Heavy cosmetics packaging collection which, in addition to its glass bottles and jars, also consists of bottles in different sizes, 200, 250 and 400 ml and made of PCR-HDPE. This is a plastic obtained from packaging that has been used by consumers, properly disposed of, recycled, reprocessed and put back on the market.

Stocksmetic will follow you in your quest to find the best packaging for your cosmetic lines and help you enhance your products with the screen printing service and cases available in our eCommerce.