Beauty and Cosmetics

Like every end of the year, we have to sum up the past trends and prepare for upcoming ones, both in terms of products and active ingredients. To assess the situation and, above all, to predict which ingredients will be indispensable, we turned to Trendalytics, a platform that analyses statistics and consumer searches on search engines and social networks to anticipate trends and habits, and we have gathered for you those that the market sees as the stars of 2022.

Social media have become a fixed part of our daily routine. In fact, modern society revolves around this core group of videos, photos, advertisements, tutorials, sponsorships and so on. Consequently, all market sectors are getting closer and closer to influencer marketing. Beauty influencers have always had a huge following: they test products first, review them, give advice, create make-up tutorials and thus gain great trust.  They manage to create a very close bond with their 'viewers' who follow them and interact with them continuously. In addition to reviewing the cosmetic formulations themselves, beauty influencers give their personal opinion on the entire final product, also assessing the packaging and its appearance.

"Inclusivity" is a term we have been hearing more and more often lately - just think of the "Black Lives Matter" movement - and it is slowly entering the beauty lexicon as well.

How many hours do we spend in front of the computer? How much time do we spend in front of our smartphones between social networks and search engines? Not everyone knows that the blue light from these devices can, in the long run, be harmful to the face.

Winter is fast approaching and one cannot but imagine a lit fireplace, hot chocolate and a good read: indeed a very pleasant picture. However, the change of season can also be a "shock" for the skin, which is put to the test by the increasingly sudden drop in temperature.

"Healthy skin is anything but squeaky clean!" to quote New York City dermatologist Whitney Bowe, M.D.. Just like our guts, our skin too is a unique ecosystem made of bacteria and other microbes and keeping this complex network of billions of living organisms in balance is essential for maintaining our skin healthy with a hydrated and glowing complexion.