2022 Cosmetic packaging design trends: solutions by Stockmetic

As we know, cosmetic packaging design is an important part of the product. Specifically, it is the wrapping of the product itself. It is also what the consumer first sees and touches on the product. Packaging plays an important role as it helps the consumer decide whether to buy the product or not. That is why, each company has to carefully choose the materials, colors, and design of the packaging. In order to do so, it is important to follow the new packaging trends of the year. This article will help you find what is in store for 2022 in terms of packaging design.

The 2022 latest cosmetic packaging design trends | Stocksmetic

2022 is a big year for packaging trends. In fact, it will bring new and unique designs, colors, and themes that will make sure your product stands out from others. Let's see in the following paragraphs.

Focus on Sustainability | Stocksmetic

Sustainability and the environment are two hot topics at the moment. Such themes will not go into the dark anytime soon. That is why your company must pay attention to the materials of your products. Such materials should be as sustainable as possible. What does it mean? It means that your products should:

• Be wrapped up with recycled and/or recyclable materials
• Have less or no plastic in its materials
• Be wrapped up with an alternative and more sustainable materials such as paper and glass

By doing so, you could make sure that your packaging does not affect the environment. As we know, sadly, our planet is dealing with a big crisis, due to what our ancestors did before us. We need to make sure that the environment will no longer be affected by further emissions and bad recycling. Such topics will be taken care of for many following years. The environment and sustainability issue is particularly driven by the younger generations. Your company has to take into consideration the youngest as their customer group. In order to do so, you have to create sustainable cosmetics packaging and/or pet plastic containers so that they buy such products as well as support your brand from an ethical point of the view.

Internet and e-commerce | Stocksmetic

The pandemic that we have been living through for two years has dramatically changed our everyday lives, routines and consumption. Specifically, the pandemic has led to an increasing number of purchases online, following the importance and developments of e-commerce websites. Such websites have used many boxes to send their consumers' orders. If you are a company that uses the Internet to sell your products, you need to pay attention to the cosmetic container's design. In this way, your boxes will not only be aesthetically pleasing but also the reason that your consumers will buy from you again and build their loyalty to your brand. On your website, aesthetically pleasing photos of your products are also recommended. That will encourage the potential customer to choose you and your products only, without taking into consideration your competitors.

Thanks to the Internet, it will certainly be important the integration online and offline. That means, that a QR Code will be mandatory on your packaging. After scanning the code, the consumer will be led to several pages of your company's website, such as the one about the brand history or the one with further information regarding the product. In 2022, both QR Code and the company's website will be found on products' packaging.

Bright and lively colors for your cosmetic packaging design | Stocksmetic

Surely, colors are essential in order to create good and efficient packaging for your products. The chosen colors vary depending on the brand and product type. In 2022, we recommend choosing bright and lively colors, so that the consumer will be attracted by the packaging and would be more likely to choose and buy your own product.

So, this year is all about cheerful colors, which reflect our desire and need to live again after what we went through in the last two years. Among the best colors to use for the packaging of your product, we recommend red and blue. Red is the color of energy and passion, whilst blue is something that reminds us of both freshness and deepness. Psychologists claim that colors definitely influence our mood. Maybe, that is why both consumers and brands try to find and create happiness and optimism through products and packaging. That especially applies today, since the past two years have turned out to be the exact opposite.

Bright colors are also essential in order to catch consumers' attention on the product. Also, choosing such colors for your cosmetic containers wholesale will help your brand to preserve your presence on the shelves and on the market, build customer loyalty and be able to get new consumers. However, bright colors also come out with a minimalist trend. That is, creating essential packaging for cosmetics, without too many details. Minimalism and bright colors will be both keys this year.

Practicality as key packaging element | Stocksmetic

As we have been saying so far, colors are very important, but we also have to take into account the practicality of the plastic cosmetic packaging itself. If you create packaging that your customers cannot or struggle to use, this will discourage them from buying or using the product. That is why your brand needs to create a practical package. How?

You need to create and launch on the market a better functional packaging, which can be easy to grab for your customers. By doing so, your product can easily fit into your consumers' daily routine and there will be few or no problems whilst using the product. This mostly applies to cosmetic products as practical packaging is key to a positive consumer experience. Practicality is also important for elderly and disabled people, who could not be able to use non-practical packaging. This will also benefit you as a brand, and position yourself on the market as a diverse and inclusive company.

Cosmetic packaging design with past elements? Yes, please! | Stocksmetic

Even though we are in 2022 and we are fully living the present, the past is always there. For example, when we think about the now, we live the actual moment which also includes many elements from the past. In fact, each year old fashion trends come back into life and reappear on catwalks and clothing stores. That also applies to all kinds of products whose cosmetic packaging boxes vary on the product type and the brand producing such product. This year seems to look at the 50s and 60s with their designs, forms, and colors reappearing on the market.

We have to bear in mind that a brand does not choose past designs and colors randomly. In fact, people are more and more nostalgic and they keep searching for either an object or an experience that could mentally take them back to their past time. Brands exploit nostalgia by creating retro products and packaging cosmetics. They advertise them on the Internet as well as sell them in both online and offline shops. Such nostalgia trend will also be part of 2022, with many retro products and packaging introduced on the market. By using these retroelements, not only your brand will see a growing number of purchases but also a growing profit on your part.

We have seen the main custom cosmetic packaging trends of 2022 that you should follow and use for your own products. Stocksmetic is here to help you. If you have any questions, you can contact us at any time. Also, Stockmetics is here to help you choose and create the best packaging for your products with our options available on the website. You can choose various cosmetic bottle packaging for your skincare, best home fragrance diffusers, pharma bottles, and air fresheners products from our catalog.